JobLinc

 Company Overview: Job Linc is a C-Corporation located at Abraham Lincoln High School in Brooklyn, New York. We were initially funded with $120,000 in equity financing and were incorporated in October of 2021. We chose to structure our company as a C-Corporation so that we are protected from litigation through limited liability with no restrictions on growth.

 Mission Statement: Our company mission is to be the most reliable staffing provider in the VEI Network by finding our clients the best talent the fastest.

We plan on accomplishing this mission through building strong relationships with our clients as well as job candidates so that we can better understand the culture that makes each workplace unique and contribute by placing qualified, vetted candidates in each position. Our company is structured as a functional organization with our employees placed in departments based on their skills and abilities so that they can perform tasks in which they are most proficient. Our Administrative Department consists of our CEO, COO, CMO, and CFO and are responsible for overseeing the progress in the Human Resources, Sales, Marketing, Technology, and Accounting Departments. We strive to build an inclusive culture where our employees are motivated and productive and feel that they are doing a job that benefits our clients as well as society. To do this, we established a program where our employees are granted one volunteer day where they can work with a charity that we partner with as well as one team volunteer day where we work with a charity as a group. We are excited to utilize our staff to build relationships and benefit both our clients and investors.

 Problem statement: It has arguably never been more difficult to find qualified employees that are ready willing and able to work than right now. The current labor shortage following the Covid-19 pandemic has left the country with 5 million fewer workers and over 10 million open jobs, according to the Bureau of Labor Statistics. Simply put, the demand for employees is far greater than the supply across the country. For many companies, the responsibility of finding qualified employees is handled in house and them either struggle to find the most qualified employees or cannot find them at all. In addition to the difficulty companies face when searching for and vetting candidates for employment, every hour spent on addressing this issue is one less hour spent on their other responsibilities. In summary, companies continue to cost themselves valuable time and resources when searching for employees and do not have the resources or outreach to perform the job effectively.

 Solution Statement: With the demand for qualified employees so high across the country, Job Linc’s sole purpose is to take the burden of identifying and vetting candidates away from the individual businesses. Our company devotes all our time and resources to matching qualified employees with potential employers so that our clients can devote their time to the many other responsibilities that go into running a successful business. In summary, we find better talent faster, saving our clients on HR costs and never having them sacrifice talent for speed.

 Company Goals:

                                    Long Term Goal                                                               Strategy

Becoming the most reliable staffing provider agency

Constantly improving our process of locating and vetting employees

Make a positive societal impact

Volunteering individually and as a team at organizations and charities with the same goal as ours to help create a better society.

Achieving maximum customer satisfaction

Developing a system to follow up with clients to receive feedback

Short Term Goals                                                                       Strategy

Establishing Time and Attendance Procedures

Setting clear expectations and using a time reporting system to document absences and late arrivals

Creating an employee manual in order to establish a collaborative, energetic work environment with motivated employees.

Human Resources will collaborate with our administrative team to develop policies that will create the desired work environment.

Build a recognizable brand by designing an attractive logo, color palette, and choosing a slogan.

Each member of our Technology team developed prototypes and we collaborated to choose the logo and slogan that best captured our image.

Launch an E-Commerce Website so that we can begin earning revenue.

Our web design team conducted research on successful VE websites and combined the most attractive elements to create our website.

Increase community engagement and brand recognition to widen our pool of potential employees

Posting three times a week to have a strong a presence on multiple social media platforms, implement an aggressive email marketing campaign, and utilize platforms such as LinkedIn to locate potential candidates.

Reach our sales projections.

Attend multiple trade shows and execute our marketing campaign to reach as many potential customers as possible

 Target Market: At JobLinc, our primary target market consists of 16–18-year-old males and females from NYC that are considered “Gen Z”. These individuals are employees in VE firms and hold positions that allow them to make hiring decisions. We are aware that, as part of Gen Z, these potential clients are naturally competitive, financially focused, and seek instant gratification with a reliance on technology. Our secondary target market also includes 16–18-year-old males and females who are in VE, but these individuals do not hold positions with hiring power within their firms and are interested in preparing themselves for future job opportunities. Our tertiary target marked includes 15–50-year-old international males and females that we will encounter at trade shows. This research was used to develop a promotional campaign used to launch our business in addition to influencing our compliment of services offered.

 Placement:

JobLinc’s services are available through three different mediums: our e-commerce website, at trade shows, and through out of network sales contracts set up by our sales team.

 Promotion:

To effectively reach our target market, we will rely heavily on social media to deliver our message. Our primary target market is from “Gen Z” and is heavily reliant on technology and have been exposed to social media throughout their lives. We have developed a detailed posting schedule on each social media platform and plan on using our growing influence to boost brand awareness. In addition to this, our sales team will reach potential customers through an aggressive phone and email marketing campaign to promote the launch of our company. Finally, we have set aside money in our initial budget to hire a VE marketing agency to help us reach as many potential clients as possible.

 Positioning:

JobLinc positions itself as a reliable, high end job placement agency in the VE Network. It is extremely important for our company to project professionalism and reliability in our branding. Building this image has influenced our decision making in selecting our colors and fonts, designing our logo, building our website and social media pages, and, most importantly, delivering a high-quality service to our clients.

 Product:

At JobLinc, our services are broken down into two categories: Business to Consumer (B2C) and Business to Business (B2B). In our B2C line, we offer three employment preparation service packages: Platinum, Gold, and Silver. The Platinum package includes a professionally written resume and cover letter along with eight hours of interview prep. Our Gold package offers prospective employees the opportunity to have their resume and cover letter reviewed by one of our associates along with 8 hours of interview prep, and our silver package includes a professionally written resume and cover letter. In our B2B line we source qualified job applicants for vacant positions within our clients’ companies. These candidates have been vetted and pre interviewed by our staff and best fit the requirements of each individual position.                   Price:

At JobLinc we used a competition-based strategy to arrive at our prices. Our sales team researched dozens of existing job placement agencies as well as career development services to determine our pricing for both of our service lines. For our B2B line, we charge 25% of the yearly compensation for the position we filled. This rate is on par with the several job placement agencies that we consulted with during the planning process. In our B2C lines we priced our service packages as follows: Platinum Package (Professionally written resume and cover letter, 8 hours of interview prep) - $525

Gold Package (8 hours of interview prep, resume and cover letter review) - $349

Silver Package (Professionally written resume and cover letter) - $249

Business Risks

Risk                                                                             Strategy

Economic slump and delayed retirement due to the pandemic can have a detrimental impact on the number of available jobs and our ability to meet sales projections.

Our services geared towards prospective employees can offer an additional revenue stream

High startup costs can negatively impact our ability to be profitable and shorten our firm’s runway.

We maintain the ability to sell shares or take out a loan to increase our runway until we start generating revenue. Our tech team will launch a user-friendly e-commerce website so that we can start generating sales.

Having ineffective brand awareness as a startup company

Utilize social media, phone, and email to execute our marketing campaign to increase brand recognition in the VE Network.

External factors such as Covid-19 protocols, travel restrictions, or natural disasters may prevent our firm from operating in person or attending in-person trade shows

Prepare to work remotely at any moment and to attend as many online tradeshows as needed.

An underqualified or unproductive employee can damage our company’s reputation.

The company will have a thorough vetting procedure in place and will also administer surveys to multiple companies to help identify desirable qualities in order to find a match.

Projected Profit/ Loss Statement

The projected Profit/ Loss statement for the 2021-22 fiscal year, we are making a 100% profit margin because we are a business providing a service. We are projecting to make just under 900,000 in revenue, with that being our largest expenses are from salaries and rent totaling at 550,998. Therefore, our operating expenses are just over 600,000. Projecting our net income of over 270,000 in our first year.

 Sales Projections

We are projecting to make our first sales contract in December at just over 390,000. This is 75% of our gross salaries’ expenses. We plan on doing this by launching our website and earning revenue as of December 2021. In order to earn and pay our expenses we plan to attend trade shows in March and April of 2021. Projecting to earn 150,000 and 250,000 specifically at these events. In web sales we project to earn 95,000, 400,000 in trade shows, and 319,000 in contractual sales totaling just under 900,000 in revenue.

Break Even Analysis

Our break-even analysis shows our annual fixed cost of just under 615,000, giving us a break-even point of 107 units or 614,913 in revenue. This come to be by having an average sales price of 5,700 based on our 25% fee on an average entry level salary of 40,000, and our average employment prep services as well. We have a 100% profit margin, paying our employees and fixed salary because we are a service business. We rely on our marketing plan to make revenue and be a successful service business projecting to break-even at the Youth Business Summit in April.

Balance Sheet

Our balance sheet shows that we are in no debt and only issued at 20,000 in stockholder equity.

We are over 250,000 in total assets which includes 207,000 in sales in our first month of operation. Our

total is 63% of our total assets which is strong for a first-year company.